While public health efforts stalled during COVID-19, one issue has rapidly resurfaced – the dramatic rise in vaping among youth. According to U.S. data, over 25% of teenagers now admit to vaping, representing a 47% spike just over the past two years.
This surge amid laxed oversight is reigniting advocacy against manufacturers allegedly targeting underage demographics. Lawmakers are responding with proposals to crack down on flavors and marketing practices perceived as preying on adolescents.
Flavored Products Blamed for Fueling Teen Appeal
Both anti-vaping advocates and politicians argue flavored vaping products are deliberately designed to attract minors. They cite the popularity of fruit and candy flavors among youth rather than traditional tobacco flavors.
One student representative described the prevalence of sweet, fruity scents in school bathrooms from vaping as emblematic of the youth-focused marketing tactics. There are bipartisan calls to ban all flavored vape juices except tobacco to reduce initiation appeal.
New CDC Center Proposed to Address Teen Vaping
U.S. Senator Richard Blumenthal has introduced legislation proposing a dedicated FDA center specifically focused on combating underage vaping.
It would develop youth prevention programs while expanding research on e-cigarette addiction. Blumenthal framed youth vaping as a widening disease requiring urgent targeted action to reverse current trends.
Some suggest tightening age verification requirements for online and retail sales could also help curb underage access along with flavor bans. Oversight and enforcement of existing regulations faltered during COVID-19 as well.
Industry Blamed for Targeting Strategies
These surging rates come months after e-cigarette giant Juul paid out major settlements over allegations it purposefully marketed to minors through influencers and advertising.
But advocates argue more accountability is needed industry-wide to end strategies like using flavors, social media influencers, and advertising placements with youth appeal. Any loopholes allowing access must be tightened.
With progress made curbing teen cigarette smoking now eroding rapidly, authorities are feeling increased pressure to address this widening public health issue.
Ongoing Battle Expected Against Teen Vaping
As vaping continues rapidly evolving, keeping these addictive products away from youth presents an escalating challenge. But ignoring the problem risks losing another generation to nicotine addiction amid narrowed focus on other crises.
Renewed legislative and regulatory action is expected in response to the spike. However, meaningful solutions will require sustained effort, funding, and refinement as tactics adapt. Preserving adolescent health remains imperative.
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