New York’s attempt to ban flavored nicotine pouches like Zyn has stalled following intense lobbying from tobacco companies. The legislation, which would have prohibited most flavored nicotine pouches except menthol, was unexpectedly pulled from the Assembly Health Committee’s agenda just before a scheduled vote.
Key Players and Their Positions
Assemblymember Linda Rosenthal and Senator Brad Hoylman-Sigal, both Manhattan Democrats, sponsored the bill targeting products that could appeal to younger users. Committee Chair Amy Paulin officially cited the FDA’s recent marketing authorization for certain Zyn products as the reason for delaying action.
Industry Opposition Forces Delay
The bill faced significant opposition from major tobacco companies including Philip Morris International (Zyn’s manufacturer), Swisher International (maker of Rogue pouches), and RAI Services (producer of Velo). The New York State Association of Convenience Stores also joined the fight against the proposed ban.
Prohibition Debate Continues
Industry representatives argue that prohibition is ineffective, with Alison Ritchie of the convenience store association stating that “lawmakers pushing this ban have lost touch with the realities facing everyday New Yorkers.” However, supporters point to New York City’s successful smoking ban under former Mayor Bloomberg, which helped reduce smoking rates from 22% in 2003 to just 8% in 2023.
Rosenthal remains committed to reviving the legislation later this year, as the state’s legislative session continues through mid-June.
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