Denver voters have decisively approved Referendum 310, upholding a city-wide ban on the sale of all flavored tobacco products, including flavored nicotine vapes. The measure passed with an overwhelming 71.53% of the vote on Tuesday.
The vote solidifies a decision made by the Denver City Council last year. Supporters argue the ban is a crucial step to make it harder for children and teens to purchase and use these products, citing statistics that 7% of Denver’s youth have admitted to vaping. The goal is to reduce the appeal of nicotine products to a younger generation.
However, the ban has faced criticism from vape shop owners, some economic analysts, and even former Mayor Michael Hancock. Critics contend the ban will harm legitimate Denver businesses, reduce tax revenue, and may not be effective, as consumers can simply travel to neighboring counties to buy flavored products. Republican political analyst Dick Wadhams questioned the measure’s value, stating, “drive across the county line by 10 minutes, and you can get all the vape you want.”
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